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The Beer Shirt For The Modern Cowboy! First brewed in Golden, Colorado in 1873: The Coors brand doesn't just talk the talk, they've got the same daring and downright rugged spirit of those proud cowboys that roamed the Rockies! We've paid tribute to Coors' Wild West roots with a comfortable, double sided beer tee shirt featuring the always recognizable "Coors Banquet" logo on the left chest, and a full-sized version on the back along with "Golden Colorado" and "Estd 1873" text. As a nod to the pioneers of the past - the rear of this western tee features a faded image of a cowboy and horseshoe.