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We're no experts, but we think that looking a massive bucking bull in the eyes should only be done by trained rodeo professionals. After all, those cowboys and cowgirls are prepared for a steer-down! The Tee Luv Arts Department paid tribute to Coors' rugged Western American roots and the rough and tough world of rodeo with a retro beer sweatshirt featuring the Coors Banquet Rodeo bull logo - distressed and printed on the left chest and back of a soft, ash gray hoodie.